Click Here to read the original article from runnersworld.com written by: Manon Blackman! Thanks Runnersworld!
The Moving Food Truck in Portugal is accepting a new form of payment. No credit card or cash here…. physical exercise only. “Customers who wanted a cheeseburger needed to walk 5.4 kilometers or run 4.2 kilometers. If they wanted ketchup, too, then they had to tack on an additional 500 meters to their workout.”
“The truck was at the center of a public-service announcement sponsored and created by an anti-obesity association called Associação de Doentes Obesos e Ex-obesos (Adexo) and a creative agency, Foote, Cone & Belding (FCB). Their goal was to educate Portugese people about what it takes to burn off the calories in common foods, like pizza, burgers, and soda. The agency filmed a video of customers walking and running aside the truck to earn their food. ”
Watch more about the AD campaign by clicking here