10-Seconds Partners with HKRS

Hickory Brands, Inc. and 10-Seconds Announce Shoe Lace Sponsorship with Healthy Kids Running Series
All Youth Runners to Receive HKRS Shoe Laces from 10-Seconds in 2014

Thornton, PA (January 28, 2014) – The Healthy Kids Running Series (“HKRS”) announces a new 2014 partnership with 10-Seconds, a division of Hickory Brands, Inc and the leading manufacturer and supplier of foot care and athletic related products.  Initially a shoe lace company, 10-Seconds will begin their partnership with HKRS by providing all runners in 2014 with a pair of Healthy Kids Running Series branded laces.

“We are elated to have the support from 10-Seconds and the Hickory Brands leadership,” said Jeff Long, Founder and President of HKRS. “The synergies between 10-Seconds’ product offerings and Healthy Kids Running Series are perfectly inline and it’s our belief this is the beginning of a long and great relationship with 10-Seconds. It’s with great pleasure that we welcome 10-Seconds as a partner and we thank them for their recognition and support of our program.”

“10-Seconds and Hickory Brands are proud to be partnered with the HKRS in the fight against child obesity. Reaching out to our youth as soon as possible on how to lead a healthy lifestyle is very important. There’s no better way to do that than through running.  I’m looking forward to working with HKRS on this great cause.” Josh Higgins, President, Hickory Brands Inc.

This spring marks the 9th season of HKRS, since its 2009 inception in West Chester, PA. In April, Healthy Kids Running Series will be offered in 48 locations across fourteen states, the largest season to date for HKRS.

For more information about how to register your children, Start a Program in a new location, volunteer, or become a sponsor, please visit our website at www.HealthyKidsRunningSeries.org.

About Healthy Kids Running Series & Pattison Sports Group

The Healthy Kids Running Series is a non-profit program founded in 2009 to combat increasing rates of childhood obesity through the introduction of running. HKRS began in West Chester, PA and is now in 48 communities across fourteen states. HKRS is its own non-profit entity managed by the Pattison Sports Group, Philadelphia’s premier sports marketing firm specializing in Corporate Consulting, Property Representation and Event Management.  For more information please visit www.HealthyKidsRunningSeries.org or www.PattisonSportsGroup.com.

About Hickory Brands and 10-Seconds
Hickory Brands is celebrating its 90th anniversary of manufacturing in Hickory, NC. Its 10-Seconds division is a leading manufacturer and supplier of foot care and athletic related products.


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